Midfeeds is the largest animal feed retailer in South Africa. Midfeeds is situated in Kyalami, Gauteng and operates from its own premises (owner owned and managed) with over 2800m2 under roof.

Midfeeds offers a Nutritional Advice Line which allows people to phone in with any animal nutrition, performance or product related queries. Midfeeds also has an online order facility to affect speedy and timeous deliveries and online nutritional advice. This free service is operated by a professionally qualified animal nutritionist who can offer advice on anything from what to feed a pregnant mare to how to feed a competition horse for optimum results.