CAR is Southern Africa-s leading multi-media automotive consumer brand. Established in 1957, CAR magazine continues to be the dominant, opinion-forming, monthly automotive-interest magazine in South Africa. Its website, CARmag.co.za, was established more than a decade ago to offer web-based motoring enthusiasts a frequently updated source of news and information about the car market. More recently, CAR has acquired a mobile presence in the shape of a mobi site and now offers downloadable content through a variety of mobile delivery partners. What-s more, CAR-branded audiovisual content, produced in-house by the CARtv division, has dovetailed with a variety of the brand-s innovative marketing activities to bring CAR to burgeoning television, online and mobile audiences.