The Dodo-s brand enjoys high visibility in its selected target markets. With 120 stores spread across South Africa, Botswana, Namibia, Lesotho and Swaziland, it has a well-entrenched national footprint in urban, metropolitan and rural areas.
The Dodo-s Shoes business model is focused on driving organic growth through natural brand extensions. In line with its expansion strategy, Franco Ceccato, a leading footwear retailer of men-s, ladies and children-s shoes with 80 stores was added to the portfolio in 2018. Positioned as a forerunner in the art of redefining affordable luxury, the retailer-s extensive offerings extend from conservative to bold high fashion and include the sophisticated Pierre Cardin range alongside spirited, young, contemporary labels like Loxion Culca.
The stores enjoy a particularly strong following in the Eastern and Western Cape. Today, the Dodo-s and Franco Ceccato chain operate in excess of 200 stores.