Your business depends on finding, understanding and connecting with your best customers. As the definitive source for what drives people to watch and buy, Nielsen can help you stay on top of trends and use key insights to grow your business-in the next town and across continents. We-ll help you stand out from the competition, differentiate your offerings, develop new ones and identify opportunities where others can-t. Trends around the globe are rapidly evolving, and we-ve got our fingers on the pulse of consumer behavior, shifting populations and new influencers.