In On Africa (IOA) was established in 2007 with the goal of becoming the definitive source of expert research and analysis on the continent. Over the past decade, IOA has positioned itself as one of the top research, intelligence and publishing firms in, and focused exclusively on, Africa. The company works with a wide array of clients across the African continent through its complementary divisions, service offerings and insight-driven products.

Our mission has been to contribute in as many ways as possible to -connecting Africa-s potential- and to the continuing rise of the African continent with an envisioned destination to see the African continent realising growth and opportunity for its people, and thriving as a hub for innovation and development across all sectors. We believe that this can only be achieved through smart collaboration and well-informed decision-making.