easy2map was founded in Cape Town, South Africa with the mission to make it easier for people and businesses to create and embed comprehensive Google maps online. They recognized that while mapping APIs are incredibly powerful, they can be difficult to use for those who lack technical or development knowledge. easy2map developed an online interface which allows users to create and manage fully customizable multi-point maps with a focus on ease-of-use for the end-user. In this way, individuals and businesses can improve their online presence by creating maps that reflect their brand and provide useful functionality for customers to interact with them.